OVERCOMING OBJECTIONS DURING THE LONG TERM CARE CONVERSATION

My children will take care of me

Have you discussed this with them?
Do you want your children involved if you need care?

LEARN MORE

Are you ready to have the conversation
about Long Term Care?

We are here to help!

Got a minute?

Test your own perceptions and knowledge about long term care protection.
Have a little fun while you’re at it.
Take the quiz

MassMutual has gathered valuable resources in one spot to support you in your long term care conversations with your clients.

Materials for Financial Professional Use

MassMutual has focused on protecting our policyowners, since our founding in 1851, so it is very important to us that we know what they are thinking and feeling. We recently commissioned two comprehensive research studies that offer insights into consumer and financial professional attitudes and expectations about extended care protection.

Materials for Consumer Use

The research study materials will help you and your clients understand the long term care (LTC) marketplace, the consumer need, as well as prepare for LTC discussions with your clients.

Discussing Long Term Care Needs is an Important Conversation to Have with Your Clients.

This material provides additional education and insight into the long term care/extended care discussion. These pieces present methods that can help you begin the conversation with your clients about planning for the realities of living a long life.

CONSUMER INSIGHTS on Long Term Care

CONSUMER INSIGHTS is a series brought to you from MassMutual Strategic Distributors (MMSD). This series of articles reflects on the mindset of the consumer as they face the possibility of extended care in their lifetime.

Articles

Article #1 - Engage and Educate Your Clients About Long Term Care
Client Version  |  Financial Professional Version

Article #2 - Misconceptions and Long Term Care
Client Version  |  Financial Professional Version

Article #3 - Barriers to Financial Security
Financial Professional Version

Article #4 - The Emotions Behind Long Term Care
Financial Professional Version

Article #5 - Americans Agree on the Need to Discuss Long Term Care
Financial Professional Version

Article #6 - Consumer Interest = Opportunity
Financial Professional Version